Government sales can be compared to riding a roller coaster. It can be an up and down range of emotions of excitement, confusion, intimidation, fright and frustration all in the same moment. These stages and abrupt changes of emotions is what JetCo often refers to as the phases of new government sales. However, with the proper plan and infrastructure the process and traveling through these phases becomes less daunting and instead of frightening, it becomes lucrative.
This blog was originally written for the Grand Rapids Business Journal and can be viewed here.